Privacy Policy

Introduction

Welcome to StartupLiquidity ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. By accessing or using our platform, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information You Provide

We may collect the following types of information when you register, use our services, or communicate with us:

• Contact Information: Name, email address, phone number, and mailing address.
• Account Information: Username, password, and profile information.
• Financial Information: Bank account details, payment card information, and transaction history (note that payment card information is processed by our secure payment processors).
• Employment Information: Company name, job title, and employment history related to startups.
• Investment Information: Details about your startup equity holdings, options, and investment history.
• Communication Data: Information you provide when contacting us or participating in surveys.

Information We Collect Automatically

When you visit our website or use our platform, we may automatically collect certain information, including:

• Usage Data: Information about how you interact with our services, including pages visited, features used, and time spent on the platform.
• Device Information: IP address, browser type, operating system, and device identifiers.
• Location Data: General location information based on your IP address.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see our Cookies section below).

Information from Third Parties

We may receive information about you from third parties, including:

• Business partners, such as financial institutions and investment platforms.
• Public databases and publicly available sources of information about startups and equity markets.
• Identity verification services to verify your identity when you register.

How We Use Your Information

We use the information we collect for various purposes, including:

To Provide and Improve Our Services

• Process and manage your account, track your equity, and facilitate transactions.
• Provide accurate valuations and market insights based on your equity holdings.
• Analyze usage patterns and improve our platform features and functionality.
• Develop new products, services, and features.

For Communication and Support

• Respond to your inquiries, comments, and support requests.
• Send important notices, such as changes to our terms, conditions, and policies.
• Provide you with alerts and notifications about your equity holdings and market opportunities.

For Marketing and Promotional Purposes

• Send you newsletters, promotions, and information about our services (you can opt out at any time).
• Personalize your experience with tailored content and recommendations.
• Conduct surveys and research to understand our users' needs and preferences.

For Security and Legal Compliance

• Protect against fraudulent, unauthorized, or illegal activity.
• Enforce our Terms of Service and other legal rights.
• Comply with applicable laws, regulations, and legal processes.
• Verify your identity and conduct necessary due diligence.

Information Sharing

We may share your information in the following circumstances:

With Your Consent

We may share your information when you give us your consent to do so, such as when you authorize a transaction or opt to participate in specific features that involve information sharing.

With Service Providers

We work with third-party service providers who perform services on our behalf, such as:

• Payment processors to handle financial transactions.
• Cloud storage providers to securely store your information.
• Analytics providers to help us understand how our services are used.
• Customer service providers to assist with support inquiries.

These service providers are contractually bound to use your information only for the purposes of providing services to us.

For Transaction Purposes

If you express interest in selling your equity or participate in a transaction, we may share relevant information with potential buyers or transaction partners, but only as necessary to facilitate the transaction and with appropriate confidentiality measures in place.

For Legal Reasons

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

• Enforce our Terms of Service and other agreements.
• Protect the rights, property, or safety of StartupLiquidity, our users, or others.
• Prevent or investigate possible wrongdoing in connection with our services.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your information.

Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for various purposes, including market analysis, research, and improving our services.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our security measures include:

• Encryption of sensitive data both in transit and at rest.
• Regular security assessments and vulnerability testing.
• Access controls that limit employee access to personal information.
• Secure data centers with physical security measures.
• Regular security training for our team members.

In the event of a data breach that compromises your personal information, we will notify you and the relevant authorities as required by applicable law.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

Access and Portability

You have the right to access the personal information we hold about you and, in some cases, receive it in a structured, commonly used, and machine-readable format.

Correction

You can request that we correct inaccurate or incomplete information about you.

Deletion

You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Restriction of Processing

You can request that we restrict the processing of your information in certain circumstances, such as when you contest the accuracy of the data.

Objection

You can object to our processing of your information based on our legitimate interests or for direct marketing purposes.

Withdrawal of Consent

If we process your information based on your consent, you can withdraw that consent at any time.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

Cookies Policy

We use cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and allows us to improve our site.

Types of Cookies We Use

• Essential Cookies: Necessary for the operation of our website and enabling you to use its features.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
• Functionality Cookies: Used to recognize you when you return to our website and to personalize content.
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed to deliver relevant advertisements.

Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience and/or lose access to certain features of our website.

Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by StartupLiquidity. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible. If you believe that a child under 18 may have provided us with personal information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.