White-Label Liquidity Platform

Take Control of Your Employees’ Secondary Transactions

Our white-label secondary marketplace lets you manage secondary transactions on your terms - with full control over buyers, pricing, and processes.

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Why Companies Choose Our Platform

Full Transaction Control

Define eligible buyer groups, set price ranges, and approve every transaction. No more unwanted investors or surprise cap table changes.

Marketplace with Guardrails

Employees list shares, buyers make offers, but every transaction flows through your approval process with transparent pricing.

End-to-End Automation

Integrated KYC, legal documentation, escrow services, and settlement - all managed through one white-label platform that fits your existing systems.

100%

Company Control Over Transactions

90%

Estimated Reduction in Administrative Overhead

Zero

Unapproved Investors Allowed at Any Stage

Startup OfficeStartup Liquidity Team

Built by Founders Who Understand

We've experienced the pain of uncontrolled secondary transactions firsthand.

Max M. Diez: Serial entrepreneur with 1 pre-IPO unicorn and 1 successful exit. Completed over half a dozen secondary transactions and understands both sides of the market.

Andrin Iten: Serial entrepreneur and secondary market expert who has supported more than 20 employees through secondary transactions, witnessing the challenges companies face when they lose control.

We built StartupLiquidity because we believe companies should maintain control over their cap tables while providing employees the liquidity they need. External platforms create chaos - our solution brings order.

Max M. Diez & Andrin Iten

Co-Founders

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and take back control of your secondary transactions!

Ideally suited for

Scale-ups & Unicorns

Companies with 100+ employees who need to provide liquidity while maintaining strict control over their shareholder base and valuation management.

Pre-IPO Companies

Companies preparing for public listing who need to clean up their cap table while providing employee liquidity in a controlled, compliant manner.

How It Works

1
Configure Your Rules

Set up buyer eligibility criteria, price ranges, approval workflows, and transaction limits that align with your company policies.

2
Employees Meet Buyers

Your employees list shares and receive offers from your pre-approved buyer network. All negotiations happen transparently within your controlled marketplace environment.

3
Automated Execution

Once you approve, our platform handles KYC, legal docs, escrow, and settlement automatically. You maintain oversight while we handle the complexity.

Ready to Take Control?

Contact us to see how our white-label marketplace can solve your secondary transaction challenges while keeping you in the driver's seat.

Frequently Asked Questions

Unlike external marketplaces where you lose control over buyers, pricing, and terms, our white-label solution keeps you in complete control. You decide who can buy, at what price ranges, and under which conditions. It's your platform, your rules, your brand.

We integrate with your existing systems, customize the platform to your brand and policies, set up your approval workflows, and train your team. Our technical team handles the heavy lifting.

Absolutely. You define eligible buyer groups (existing investors, approved family offices, specific individuals, etc.) and every transaction requires your approval. No unwanted shareholders, no surprises.

Employee portal, admin dashboard, KYC automation, legal document generation, escrow services, settlement processing, compliance tracking, and detailed reporting. It's a complete end-to-end solution.

Yes, we work with trusted partner law firms experienced in secondary transactions. We ensure all documentation, compliance requirements, and regulatory considerations are handled properly for each transaction.

You set price ranges and approval thresholds based on your company's valuation strategy. Every transaction is transparent and requires your sign-off, preventing any unwanted valuation signals or market confusion.